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IMBA
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Creating IMBA’s visual identity around curiosity and discovery
STPI
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Incorporating paper and print into STPI’s adaptive identity framework
Samsonite
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Translating Samsonite’s “Life’s a Journey” narrative across APAC digital campaigns
Everon
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Evolving Everon from heritage bedding maker into modern lifestyle brand
Office of the Mufti
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Repositioning Office of the Mufti to foster inclusive Muslim life in Singapore
Prototype Island @ Milan Design Week 2026
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Creating an identity system for DesignSingapore Council's Prototype Island
Return Right
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Branding Return Right for BCRS to reframe national recycling
B.P. de Silva
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Rebranding B.P. de Silva as contemporary creators across generations
Shop–House by DECK
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Building the identity of Shop-House by DECK for Singapore photography
Shop–House by DECK
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Designing wayfinding for Shop–House by DECK
Practice Sans
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Developing Practice Sans as Practice Theory’s custom studio typeface
Sans Everything
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Designing Sans Everything merchandise to launch Practice Sans typeface
Whoscall
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Reframing Whoscall’s cyber security brand around community-led fraud protection
Singapore Pavilion
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Visualising fluidity within a planned nation
Singapore Polytechnic
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Transforming Singapore Polytechnic’s recruitment narrative with “Define Your Possible”
Design Futures Forum 2022—2024
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The future of design
Campus SEED
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Nurturing curiosity in a changing world
Sedar Properties
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Growing purpose for an international property developer
Mount Elizabeth Hospital
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Visionary healthcare that spans generations
Moyem Medical Aesthetics
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Paving the path to beautiful harmony
Ways of Seeding
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Reimagining plant-based dining
SUNN
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Capturing the ebbs and flows of Bangkok’s youthful energy
Rezeca Renewables
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Showing solar in a new light
World Express
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A new era for Singapore’s leading destination management company
Singapore Archifest 2024
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The performance of measurement
MORROW Architects + Planners
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An identity for the architect of modern Singapore
Singapore Economic Development Board (EDB)
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A new look for an enduring vision
Computer-Aided Architectural Design Research in Asia
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What happens when we accelerate too quickly
QCP Capital
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Leading the change in cryptocurrency
ROAM
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Apparel for every wear and everywhere
Loy Kee Best Chicken Rice
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Rebranding the nation’s favourite dish
Le Matin Patisserie
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A warm ode to the morning
VALT
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Luxury of the future and the unconventional
Jom Media
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News that takes a break
DECK 2015—2018
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A body of work for Southeast Asia’s leading photographic arts centre
LASALLE Year in Review
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A Journey of Innovation
The LASALLE Show 2023
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Celebrating change, growth, and limitless potential
Gillman Barracks
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Rebranding Singapore’s premier visual arts precinct
DE:VOTED
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An immersive mashup over 7 days and 2 cities
The Brand SG Infographic
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Helping Government Agencies Share Singapore’s Story via Brand SG
START at Gillman Barracks
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Launching an affordable art fair for casual art enthusiasts
Art Central Hong Kong 2021
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An art fair identity inspired by Hong Kong’s architecture of density
Beachbody Gear
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Global campaigns for a performance apparel brand
Practice Theory